Seen something others haven’t yet seen? Perfect. Let’s shake it all up.
Shakeup is how you rethink your category, your business, your brand to find new opportunities for growth in existing markets.
For when you need your brand to:
Boost a slow-growth product
Take advantage of a changing culture
Re-engage with lost customers
Customer
Comfortable.
“We know what we like and we like what we know.”
Category
Crowded market where brand power rules.
Obstacles
Noise & Habit.
You must stand out to break the status quo.
Path to Failure
A brand that blends in, too timid in strategy and execution, follows the category conventions. Even if you have a superior product it matters for little, you are ignored.
Your Winning Opportunity
Boldly break conventions. Be radically different & distinct. Stand out from the crowd.
Your Brand Acts As...
A Disruptor
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