But competition is never far behind. You must move fast and without compromise.
Slingshot builds brands around innovations, launching them into the world so you get to own the full value of your biggest ideas.
For when you need your brand to:
Launch a new innovation or invention
Seed a new idea into the world
Overcome resistance to change for a new technology
Customer
Curious.
"I'm not sure what it is but I'm keen to find out."
Category
Emerging but emerging fast, with many chasing the same prize. A niche.
Obstacles
Ignorance & Competition.
You must persuade and excite. And do it fast. You're competing to win.
Path to Failure
Competitors move faster or define a simpler value proposition. They take a lead. Your brand fails to take off, lacking a category-defining story. Best case: you follow. Worst case: you die.
Your Winning Opportunity
Tell a better story. Tell it fast. Educate. Plug into existing mental models, with a twist. Customers 'get' what you are and the value you offer, and reward you with their trust.
Your Brand Acts As...
An Evangelist
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