Loupedeck

Helping a tech startup to grow

Loupedeck

Contributions

Brand Identity, Digital Design, Brand Strategy, Packaging, Marketing, Spatial Branding

Industry

Consumer Electronics

Loupedeck is a photo editing console for Lightroom, created by designers, for designers. Bond was brought in to help achieve the ambitious growth goals they had set for the product launch. From brand identity to packaging and web development, Bond shared Loupedeck’s vision to build a compelling brand. It was a resounding success.

“Twiddling knobs.” The way Loupedeck is used directly inspired Bond’s creation of a simple, distinctive logo and typeface. This straightforward visual motif flows through the entire identity system—from business cards to beanies and bags—establishing a cohesive look and feel.

The result is a unique visual language that creates a strong continuity between the product, website, and marketing assets, allowing Loupedeck to effectively reach its target audience and solidify its position in the market. Effortlessly.

“We more than doubled our sales in the first quarter alone, surpassing all initial projections.”

Felix Hartwigsen

Head of Marketing

From the logo to the packaging’s recyclable materials and tactile details, Bond ensured that every interaction with Loupedeck reflects its quality and innovation—resulting in a brand that resonates deeply with its audience.

A top-notch product in a discount-store box? Absolutely not. Packaging isn’t just about protecting valuable contents; it’s an essential part of the purchase experience—especially for Loupedeck, where the box is used repeatedly to store the product.

For this reason, Bond aimed to create packaging that would allow users to relive the brand experience each time they interact with it. The result? Stunning aesthetics, tactile details, and recyclable materials that elevate the brand experience.