Vincit

Embracing the learning curve

Vincit

Contributions

Brand Strategy, Brand Identity, Product Design, Communications Strategy

Industry

IT, Technology

Today’s Vincit is the result of several mergers—different cultures with different strengths and personalities coming together as one. For Vincit, this was an opportunity to find the values and motivations they all shared and bring that into a new story and brand, embodying a stronger and more diverse company—ready to take on anything.

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We were tasked with bringing this vibrant new version of Vincit to life. With a strategy focused on the company’s straightforward attitude and eagerness to solve, create, and deliver, we defined a simple idea: when others talk, “We Do.” A pledge of action, readiness, and an open mind.

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Wordmark — Based on the idea of a learning curve, the symbol adapts to the world around it and playfully interacts with other elements, such as images and typography.

Brand Tool — Through a digital tool distributed inside the company, each employee can define their own learning curve and share a dynamic version of it online, resulting in endless personalized brand expressions.

The identity even reacts to data input, taking the pulse of the company itself. As the tool can output both fully code-based or video-based files, it can be embedded almost anywhere you can think of.

Creative Platform — When others talk, we do. When others speculate, we solve, create, and deliver, managing even the biggest challenges with a smile and without the fuss.

A custom typeface was designed so that individual letters can adapt the curve and make even headlines unmistakably Vincit.

Custom Typeface

Iconography — We used Studio Feixen’s iconography to match the typeface for all external and internal needs.

Finally, a fresher and more contemporary photo and video style was defined to capture the company’s down-to-earth but professional spirit.

Although it is a departure from Vincit’s former mascot—the rubber duck—this new identity echoes the same playful spirit and cherished culture that Vincit is known for, but in a new, sharper outfit.

“We could not be happier with the collaboration with Bond’s team! They understood our business and industry, and the importance of breaking conventions. The end result communicates what Vincit is all about in a playful, down-to-earth manner, while maintaining the look and feel of the global company of great professionals that we are. Beautiful work that helps get us where we want to go and beyond.”

Elina Niemisto

VP Marketing, Vincit