Can you spot the fish in the picture?

Bond was approached to create a new visual identity for Silja Line: Sushi & Co., a sushi restaurant aboard a Baltic Sea cruise ship. The restaurant needed a fresh, modern design to resonate with its unique maritime setting and appeal to a diverse range of international guests. Bond developed a sleek and innovative logo and a cohesive brand identity that reflects both the restaurant’s Scandinavian spirit and its connection to the sea.

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To bring the brand to life, Bond used a refined color palette inspired by the natural hues of the Baltic Sea—think deep ocean blues, misty grays, and hints of cool white. The brand identity incorporates oceanic symbols, such as waves and abstract fish motifs, seamlessly blending into the minimalistic Scandinavian aesthetic. This thoughtful design not only communicates the restaurant’s high-quality offerings but also complements the ambiance of the cruise ship, providing guests with a dining experience that feels both elegant and rooted in the beauty of the Baltic.