Flow Festival 2017
A festival identity for all senses
Flow Festival 2017
Contributions
Brand Identity, Motion Design, Advertising
Industry
Events & Festivals
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Flow Festival is one of Europe’s premier boutique music and arts festivals, held in Helsinki, Finland. In 2017, BOND developed a new identity for the festival for the third time. Since Flow is about more than just music, this new identity emphasizes an experience through all the senses.
In addition to music and art, Flow Festival is renowned for its exceptional food offerings. To underscore that Flow truly engages all the senses, the identity incorporates various body parts symbolizing each sense.
The color scheme is pared down compared to previous years, featuring primarily black-and-white imagery. Red animated elements bring movement and whimsy, staying true to the distinctive, quirky spirit of Flow Festival.
“For the third consecutive year, BOND has proudly upheld the responsibility of shaping and evolving the Flow brand identity, consistently ensuring it aligns with the brand’s vision and resonates with its audience.”
Suvi Kallio
Managing Director, Flow Festival
“Flow is one of Europe's most stylish festivals, from the hot Finns to the cool design touches around the Helsinki site”
INDEPENDENT (UK)
“Flow Festival masterfully blends pop culture with cutting-edge experimental arts, creating an unforgettable experience that is a true work of art in itself.”
Suitcase Magazine, UK
“Flow is a festival unique in its appeal and superb in its execution.”
NME
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