Flow Festival 2015

Identity for the world's leading boutique festival

Flow Festival

Contributions

Brand Identity, Motion Design, Advertising

Awards

Type Directors Club, 2016

Industry

Events & Festivals

Flow Festival is a leading European music and arts boutique festival. Bond created the visual identity for the festival in 2015 and 2016, based on the concept of festival visitors forming an urban tribe. The festival brings joy to these tribe members with its charmingly odd and quirky character. We emphasized this blend of joy and quirkiness with hand-drawn custom typography, illustrations, and a summery color scheme. Additionally, we explored various contemporary tribal symbols and made them into the key elements of the visual identity.

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In embracing the Urban Tribe, we developed a bold and cohesive illustration style that resonates with the festival's spirit. This simple design language unites attendees while celebrating their unique expressions.

“Flow Festival succeeds in transforming what we normally consider utopia into reality.”

Rolling Stone, Italy

At the heart of every festival identity lies a story waiting to be told. By blending visuals, sounds, and experiences, festivals forge connections and create lasting memories among diverse audiences.