Elovena, Raisio

Taking an iconic Finnish brand international

Elovena, Raisio

Contributions

Brand Identity, Packaging

Industry

Retail

Results

+11 positions in the “Most respected brands in Finland”-survey (from 26th to 15th)

Elovena has been making naturally healthy products from Finnish oats since 1925. However, even beloved icons have to keep evolving. The need for renewal emerged from study findings and strategic decisions aimed at creating a clearer distinction between flavor variants, as well as harnessing the increasing interest in oat products abroad.

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The iconic Elovena girl illustration was modernised while still respecting its century-long traditions.

Now the Elovena girl is elevated as a solid part of the logo, leaving more room for delicious product photos. Placed side-by-side, the packages form a continuous wave pattern as a nod to the original package design—a waving field of grain. This unified pattern also makes it stand out elegantly among its shelf competition.